Born in 1981, attended Industrial Design courses in Milano. After a few years working with milanese design establishments and as a personal assistant in a design studio, started his own practice in 2011, focusing on furniture and consumer products.
Much interested in how things work, tries to formulate ideas in simple and intuitive ways, with deep knowledge of manufacturing processes and profound regard of forms and functions.
A pen tray made of stainless steel, calendered and then folded.
Flipper is an everyday desk companion.
- year: 2013
- Edited by: Degni di nota
- Material: stainless steel
- Featuring: (top to bottom) Faber-Castell color pencil, Tombow Mono Zero, Tombow Monotech 2.0, Stabilo Pen 68, Pilot Razor Point, Muji felt pen.
The refined curves defining this handle have been carefully designed to take advantage of the technology in use, giving an aesthetic and a comfort plus to the good and ergonomic shape.
UP30 is a collection of brushes for pet grooming. The handle makes the function-specific and preexisting heads distinctive and attractive. The inner part is moulded in hard plastic to ensure stiffness, whereas the rubbery co-injected perimeter provides a good grip.
Consisting of a series of glasses, a jar and a decanter, The Times is a family of objects designed for everyday table setting. They share the same outline scheme, playing on sizes and proportions.
The simple shapes of the jar and the decanter are completed by the silicon caps, oversized to ease opening and capping. Like in the Ginevra set by Sottsass, the cap is well proportioned to the bottle and it doesn't affect functionality. The glasses are injection moulded in copolyester, tumblers are stackable.
Hombre is like a natural extension of the bottle, like a bird on a tree, like a hat on one's head. The big circles on the top ease opening and capping operations.
Hombre (yellow) and his fellow Hombre Frizz (black) are designed for still and sparkling wines.
Since when Alessandro Mendini designed the globally famous humanoid Anna G, the world of corkscrews has not been the same anymore. Stepping back from that and embracing the principles of supernormal design, Edward sets a new functional approach maintaining it standard.
Edward implements the foil cutter with two cutting wheels at the bottom of the arms. The way the user holds it makes it natural and smooth to use it. Its mechanical heart is highlighted by the plastic translucent body and since it looks like a human body, it stands to save space on laid tables.
100 x 100 tobeus is an exhibition that took place in December 2012 at the MOST in Milano. It showcased a hundred unique wooden cars based on the Tobeus format, hand made by Mastro Giovanni in Brianza and designed by a hundred different designers.
Guido is a cartoonish racing car with thick eyebrows and driven personality. See all the other entries here.
Main sponsors of the event were Alessi and Corraini Edizioni, who published the exhibition catalogue.
Keeping the structure simple is what led to Studio, come from a simple constructive idea put together in a linear way of assembly. Its raised height makes it comfortable for different kind of tasks.
Despite the thinness of the sheets the folded metal structure is strong and stiff. Footrests and legs are connected with standard screws and the legs themselves are anchored beneath the wooden seat. Since welding is unnecessary it is less expensive and easier to manufacture and ship.
- year: 2012
- materials: 1.5 mm sheet metal, plywood
- dimensions: Ø30 cm - h 60 cm
- technology: CNC press-braking
Working on this project literally meant to be on site with skilled CNC tube bending machine operators, facing design, technical and technology problems.
Wired is a stacking chair, designed as a simple placing, tangling and chasing steel tubes, which start paired and parallel, then separate, and then again come back to rejoin. In their travel they draw the seat and the backrest. It is adaptable to indoor and outdoor environments, with wooden boards or sheet metal as seat. It is completely manufactured in Brianza, by experienced, technologically aware artisans.
Belca is a little company, well-established in the crowded panorama of contract and community chairs in Italy. Wired is the first example of a collaboration due to create its own portfolio, headed to meet aesthetical and not anymore only-functional needs.
The design of household appliances involves many aspects of product design, making it a challenging task. Despite the lack of archetypal references, the hairdryer configuration is archetypal by all means and over the past few years has passed a strong facelift, as if the air should blow towards it an not from it.
Laser was designed for the "Create your dryer" competition by gama.professional, an Italian producer of professional hair care products. The contest aim was to design a professional hairdryer to fit in saloons around the world, with fixed elements such as the engine and the controls.
The idea is to design a tool, with a descriptive and powerful shape, labelling it pro with the only use of form. It is designed to be moulded in one single part, with back lids to seal the enclosure. The motor is installed from the back leaving the body free of shutlines across, gaining a specific design.
- year: May 2011
- material: thermoplastic polymer (ABS)
- dimensions: 225 x 225 x 90 mm
- technology: standard injection moulding
The use of wood as well as the typographic look of the object, came from an image we had in mind at that time, Enzo Mari's iconic Bilancia perpetual calendar for Danese Milano.
Picchio is a perpetual calendar made by two poligonal rings standing on each other, one with 31 sides showing the days in a month, the other with 28 sides showing the days in a week. Its circular shape describes a perpetual movement itself and the shared sides allow the rings to advandce in a gear-like motion.
Manufactured in Italy in two sizes.
Every once in a while it happens that a project you've been working on and that you thought was an invention of yours, had previously been designed by somebody else. But rather than a designer, it was the Maya and Aztec civilization to do that. Read more here and here.
I developed this project during my last year at the Politecnico, a bicycle focusing on the needs of urban cyclists. It is production-ready, using highly available parts and typical technologies.
Large aluminum tubing ensure comfort and lightness. The 3-speed hub with pedal brake gives mechanical strength and requires little maintenance on the long term. The frame is handle-shaped for quick lifts and the stem helps carrying the bike around. It integrates front and rear LED lights. Prototype sponsored by Casamania, hand made in Bassano del Grappa.
Watch a short documentary on bicycles featuring "Smog" on Ultrafragola Channel (in Italian).
- year: Apr. 2007
- client: Casamania, Italy
- material: aluminium
- wheels dimensions: 650c