The refined curves defining the handle have been carefully designed to take advantage of the technology in use, giving the good and ergonomic shape an aesthetic and comfort plus.

UP30 is a collection of brushes for pet grooming.
The handle makes the function-specific and preexisting heads distinctive and attractive. The inner part is moulded in hard plastic to ensure stiffness, whereas the rubbery co-injected perimeter provides a good grip.

Designed with Alessandro Stabile.

Consisting of a series of glasses, a jar and a decanter, The Times is a family of objects designed for everyday table setting. They share the same outline scheme, playing on proportions and sizes.

The glasses are designed to avoid undercuts. The material allows deep differences in thickness, giving weight and value to the product. Goblet and tumbler are stackable. The jar and the decanter are made of blown glass and their simple shapes are completed by the silicon caps, oversized to ease opening and capping. Like in the Ginevra set by Sottsass, the cap is well proportioned to the bottle and it doesn't affect functionality.

Designed with Luca Spagnolo.

Since when Alessandro Mendini designed the globally famous humanoid Anna G, the world of corkscrews has not been the same anymore.
Taking the distance from that and embracing the principles of supernormal design, Edward sets a new functional approach mantaining it standard.

Edward implements the foil cutter in a two-lever corkscrew, with two cutting wheels at the bottom of the arms. The way the user holds it makes it natural and smooth to use it. The plastic translucent body highlights its mechanical heart and since it looks like a human body, it stands to save space on laid tables.

Designed with Luca Spagnolo.

Given that silicone rubber is a good material to produce bottle caps and that the thin discs on the plug actually work, the idea can take various paths.

Hombre is like a natural extension of the bottle, like a bird on a tree, like a hat on one's head. The big circle on the top eases opening and capping operations.

Designed with Luca Spagnolo.

100 x 100 tobeus is an exhibition that took place in December 2012 at the MOST in Milano. It showcased a hundred unique wooden cars based on the Tobeus format, hand made by Mastro Giovanni in Brianza and designed by a hundred different designers.

Guido is a cartoonish racing car with thick eyebrows and driven personality. See all the other entries here.
Main sponsors of the event were Alessi and Corraini Edizioni, who published the exhibition catalogue.

Keeping the structure simple is what led to Studio, come from a simple constructive idea put together in a linear way of assembly. Its raised height makes it comfortable for different kind of tasks.

The folded sheet metal structure is strong despite the thinness of the sheets, footrest and legs are connected with standard screws and the legs themselves are anchored beneath the wooden seat. Since welding is unnecessary it is less expensive and easier to manufacture and ship.

Working on this project literally meant to be on site with skilled CNC tube bending machine operators, facing design, technical and technology problems.

Wired is a stacking chair, designed as a simple placing, tangling and chasing steel tubes, which start paired and parallel, then separate, and then again come back to rejoin. In their travel they draw the seat and the backrest. It is adaptable to indoor and outdoor environments, with wooden boards or sheet metal as seat. It is completely manufactured in Brianza, by experienced, technologically aware artisans.

Belca is a little company, well-established in the crowded panorama of contract and community chairs in Italy. Wired is the first example of a collaboration due to create its own portfolio, headed to meet aesthetical and not anymore only-functional needs.

Designed with Alessandro Stabile.

The design of household appliances involves many aspects of product design, making it a challenging task. Usually there are no archetypal references, hence shapes can be designed from scratch. Despite that, the hairdryer configuration is archetypal indeed but over the last years has passed a strong facelift, as if air should blow towards it an not from it.

Laser was designed for the "Create your dryer" competition by gama.professional, an Italian producer of professional hair care products. The contest aim was to design a professional hairdryer to fit in saloons around the world, with fixed elements such as the engine and the controls.

The idea is to design a tool, with a descriptive and powerful shape, labelling it pro with the only use of form. It is designed to be moulded in one single part, with back lids to seal the enclosure. The motor is installed from the back so the body hasn't any shutlines across, gaining a specific design.

The use of wood as well as the typographic look of the object, came from an image we had in mind at that time, Enzo Mari's iconic Bilancia perpetual calendar for Danese Milano.

Picchio is a perpetual calendar made by two poligonal rings standing on each other, one with 31 sides showing the days in a month, the other with 28 sides showing the days in a week. Its circular shape describes a perpetual movement itself, and the shared sides allow the rings to advandce in a gear-like motion.
Self produced in Italy in two sizes.

Every once in a while it happens that a project you've been working on and that you thought was an invention of yours, had previously been designed by somebody else. But rather than an industrial designer, who had already been working on this topic was the Maya and Aztech civilization. Read more here and here.

Designed with my friend and colleague Luca Spagnolo.

I developed this project during my last year at the Politecnico, a bicycle focusing on the needs of urban cyclists. It is production-ready, using highly available parts and typical technologies.

Large aluminum tubing ensure comfort and lightness. The 3-speed hub with pedal brake gives mechanical strength and requires little maintenance on the long term. The frame is handle-shaped for quick lifts and the stem helps carrying the bike around. It integrates front and rear LED lights. Prototype sponsored by Casamania, hand made in Bassano del Grappa, Italy.

Watch a short documentary on bicycles featuring "Smog" on Ultrafragola Channel (in Italian).