Industrial Design by Alessandro Gnocchi
via gaspare aselli 9 - Milano, Italy
T. +39 (346) - 3195177
inbox@alessandro-gnocchi.com
©2014

Born in 1981, attended Industrial Design courses in Milano. After a few years working with milanese design establishments and as a personal assistant in a design studio, started his own practice in 2011, focusing on furniture and consumer products.
Much interested in how things work, tries to formulate ideas in simple and intuitive ways, with deep knowledge of manufacturing processes and profound regard of forms and functions.

Working with:

Ballarini, Belca srl, Casamania, Design Partners, Moleskine, Tobeus, Twofish, United Pets, Viceversa, Zippo.

Contacts:

Industrial Design by Alessandro Gnocchi
via Gaspare Aselli 9
20133 - Milano, Italy
T: +39 (346) - 3195177
M: inbox@alessandro-gnocchi.com

Updates:

Apr. 2014 / TDM VII
The perpetual calendar Picchio is part of the 7th edition of the Triennale Design Museum, curated by Beppe Finessi.

Jan. 2014 / anni Zero
Dopo gli anni Zero. Il nuovo design italiano (Laterza, by Chiara Alessi) is a book featuring a selection of designers working in Italy during the first 10 years of the new millennium and that keep up the new italian wave of design making.

Sept. 2013 / Italian Cultural Institute of NY
Thanks to A. Stabile being selected as a Top Young Italian Industrial Designer, Wired will be on show in NYC within the Slow Design Exhibition.
6 – 30 September 2013, Italian Cultural Institute of New York, 686 Park Ave NYC.

Jun. 2013 / The New Italian Design
The Times family and Picchio flew to San Francisco to join the latest round of The New Italian design.
June 22 thru August 11, 2013, Cannery Galleries, Academy of Art University, San Francisco.

May 2013
UP30 is a hande for pet grooming brushes designed for United Pets. It was designed back in 2010 and now is on sale for selected clients of the company.

May 2013
Picchio, the perpetual calendar I designed with Luca is on sale at RAUM italic in Berlin.

Apr. 2013 / Milan furniture Fair
The travelling exhibition Degni di nota will stop this year at the Cascina Cuccagna within the Goodesign 2013 show. Pass by to see "Esercizio" two prototypes on two beloved subjects of mine. Degni di nota is a project curated by Gianmaria Sforza.

Jan. 2013
During the january edition of Macef, Italian houseware company Viceversa will be presenting a new series of products designed by Alessandro Gnocchi with Luca Spagnolo, among others. The new products will be on the market soon after the presentation and will be available in different selected stores around the world. The collection features products to uncork, serve and taste wine.

I've been invited to design a product for the italian company Ecozema, whose main business is in the paper pulp and other biodegradable materials. The lightness and natural feel of paper pulp suggested me to design a hand fan, designed starting from traditional japanese uchiwa and named after the pavese, the tense part of a fan.

  • year: 2014
  • client: Ecozema, Italy
  • dimensions: 220 x 210 mm
  • technology: paper pulp moulding
  • exhibit: Triennale, Milano

UP30 is a collection of handles designed for existing grooming brushes, specific for pets. The inner part is moulded in hard plastic to ensure stiffness, whereas the rubbery co-injected perimeter provides a good grip.

Consisting of a series of glasses, a jar and a decanter, The Times is a family of objects designed for everyday table setting. They share the same outline scheme, playing on sizes and proportions.

The simple shapes of the jar and the decanter are completed by the silicon caps, oversized to ease opening and capping. Like in the Ginevra set by Sottsass, the big cap doesn't affect functionality and is well proportioned to the bottle. The glasses are injection moulded in copolyester, tumblers are stackable.

  • with: Luca Spagnolo
  • client: Viceversa, Italy
  • year: Feb. 2013
  • materials: glass, copolyester
  • technology: injection moulding, mouth-blown glass

Hombre is like a natural extension of the bottle, like a bird on a tree, like a hat on one's head. The big circles on the top ease opening and capping operations.

Hombre (yellow) and his fellow Hombre Frizz (black) are designed for still and sparkling wines.

  • with: Luca Spagnolo
  • client: Viceversa, Italy
  • year: Feb. 2013
  • materials: silicone rubber, ABS
  • technology: injection moulding

Edward is a corkscrew that implements the foil cutter with two cutting wheels at the bottom of its arms. It is designed to be as intuitive as possible, adding as little as the new function needed. Its mechanical heart is highlighted by the translucent plastic and since it looks like a human, it stands to save space on laid tables.

  • with: Luca Spagnolo
  • client: Viceversa, Italy
  • year: Feb. 2013
  • materials: polycarbonate, zinc alloy
  • dimensions: 68 x 40 mm – h 207 mm
  • technology: injection moulding, die casting

100 x 100 tobeus is an exhibition that took place in December 2012 at the MOST in Milano. It showcased a hundred unique wooden cars based on the Tobeus format, hand made by Mastro Giovanni in Brianza and designed by a hundred different designers.

Guido is a cartoonish racing car with thick eyebrows and driven personality. See all the other entries here.
Main sponsors of the event were Alessi and Corraini Edizioni, who published the exhibition catalogue.

  • edited by: Tobeus
  • year: Dec. 2012
  • catalogue: Corraini Edizioni
  • material: natural solid cedar wood
  • dimensions: 160 x 75 mm – h 84 mm

Keeping the structure simple is what led to Studio, come from a simple constructive idea put together in a linear way of assembly. Its raised height makes it comfortable for different kind of tasks.

Despite the thinness of the sheets the folded metal structure is strong and stiff. Footrests and legs are connected with standard screws and the legs themselves are anchored beneath the wooden seat. Since welding is unnecessary it is less expensive and easier to manufacture and ship.

  • year: 2012
  • materials: 1.5 mm sheet metal, plywood
  • dimensions: Ø30 cm - h 60 cm
  • technology: CNC press-braking

Working on this project literally meant to be on site with skilled CNC tube bending machine operators, facing design, technical and technology problems.

Wired is a stacking chair, designed as a simple placing, tangling and chasing steel tubes, which start paired and parallel, then separate, and then again come back to rejoin. In their travel they draw the seat and the backrest. It is adaptable to indoor and outdoor environments, with wooden boards or sheet metal as seat. It is completely manufactured in Brianza, by experienced, technologically aware artisans.

Belca is a little company, well-established in the crowded panorama of contract and community chairs in Italy. Wired is the first example of a collaboration due to create its own portfolio, headed to meet aesthetical and not anymore only-functional needs.

  • with: Alessandro Stabile
  • client: Belca srl, Brianza, Italy
  • year: Apr. 2012
  • materials: steel, plywood or sheet metal
  • dimensions: 48 x 50 cm - h 80 cm
  • technology: CNC tube bending

The design of household appliances involves many aspects of product design, making it a challenging task. The hairdryer, despite the lack of archetypal references, is archetypal by all means but over the past years has passed a strong facelift, as if the air should blow towards it an not from it.

Laser was designed for a competition asking for a professional hairdryer to fit in saloons, with given elements such as the engine and the controls. The idea is to design a tool, with a descriptive and powerful shape, labelling it pro with the only use of form. It is designed to be moulded in one single part, with back lids to seal the enclosure. The motor is installed from the back leaving the body free of shutlines, gaining a specific design.

  • year: May 2011
  • competition: "Create your dryer" by gama.professional
  • material: thermoplastic polymer (ABS)
  • dimensions: 225 x 225 x 90 mm
  • technology: standard injection moulding

Not unlike Enzo Mari's iconic Bilancia, this project focuses on simplicity, materials and graphics.
Picchio is a perpetual calendar made by two poligonal rings standing on each other. The circular shape describes a perpetual movement itself and the shared sides allow the rings to advandce in a gear-like motion.
Manufactured in Italy in two sizes.

Every once in a while it happens that a project you've been working on and that you thought was an invention of yours, had previously been designed by somebody else. But rather than a designer, it was the Maya and Aztec civilization to do that. Read more here.

  • with: Luca Spagnolo
  • year: Sept. 2009
  • materials: birch plywood, PMMA
  • dimensions: Ø350 mm, Ø220 mm
  • technology: laser cutting & engraving
  • shop: RAUM italic

I developed this project during my last year at the Politecnico: a bicycle which focuses on the needs of urban cyclists. It is production-ready, using highly available parts and typical technologies.
Large aluminum tubing ensure comfort and lightness. The 3-speed hub with pedal brake gives mechanical strength and requires little maintenance on the long term. The frame is handle-shaped for quick lifts and the stem helps carrying the bike around. It integrates front and rear LED lights. Prototype sponsored by Casamania, hand made in Bassano del Grappa.

Watch a short documentary on bicycles featuring "Smog" on Ultrafragola Channel (in Italian).

  • year: 2007
  • edited by: Casamania, Italy
  • material: aluminium
  • wheels dimensions: 650c